The sole purpose of running an online store is to increase sales as well as bottom-line business. Can you really increase online sales without working on the consumer’s satisfaction? Increasing online sales is often a more challenging task than to start an online business. Hope this article will help you reduce the marketing cost and improve the sales revenue. Below are the basic initiatives to increase the sales revenue as well as conversion:
Your product is going to determine how much and what kind of consumers you are going to have. Always be smart while choosing a product or product niche. If you chose an over-saturated niche, then you have to struggle from the very beginning. Well, sometimes very simple and narrow areas can be more rewarding for your business. So choose according to the needs of consumers so that your products can be of high demand.
Build Your Brand:
You should sell your services or products under your own brand. Since all the giant brands are selling by themselves in the market place. If you have successfully built a brand name, your consumers will understand who you are and what you do as a business. This will help you create trust and credibility and hence, it will increase online sales to the optimum
Call to Action:
Call to action plays a vital role in an e-commerce business. In marketing, you can use a call to action to provoke an immediate response from the consumers. For this, you can use some of the imperatives:
You should always put the keyword finding on your website so that your audience can easily find the product they are looking for. While selecting the keywords you need to think of which keyword is right for this page. It’s very important to have a sense of keywords that reflect your products, try to put in such words if you want to increase online sales.
Frugal Wow and Delightful Surprise:
Creating ‘wow’ can be a major tool to make your consumer loyal to your business. For this, you won’t have to invest money. Always keep in mind that your business should able to provoke the frequent ‘wow’ even by offering them very transient offers. As a result, your consumer can easily turn to your e-commerce business.
Create a Sense of Urgency:
Creating a sense of urgency can help lessen the biggest challenges that an e-commerce business faces on a regular basis to convert sales. Since users have an abundance of choices to choose from, it can be a real challenge to attract buyers in today’s highly competitive world.
To create a sense of urgency, you can use words like, “Hurry” and “Now”; they leave the impression that a product or service that is offered is something worth buying. The sense of urgency can also indicate limited supply which makes purchasing much more attractive and important. You can also set a deadline to create a good sense of urgency so that your clients get a hurry to buy the products.
Try Sell Experience over Money:
Selling experience over money means you should not focus to offer some discounts or something like that; rather you should focus more on selling the consumer’s experience with branding. It helps them increase brand recall value. There are many brands which prefer not to include the feature and benefits of products but they try their best to market their experience which proves to be an impetus to increase online sales.
Amul: “The Taste of India”
Thumbs up: “Taste the Thunder” and
KFC: “It’s finger-licking’ good”. These are some of the best examples of brands that sell their experience over money.
Don’t See Your Product as a Product, See It as a Project:
If you really want to enhance your sales, you should think of your product as a project. There are three pillars of the project: scope, time and cost. Thinking the scope of a product, you have to see if you can deliver a bit more than you committed; for instance, giving 10% more in packaged items can be a good idea to attract your consumers. Similarly, so far time is concerned; can you think to deliver your service or product before the timeline? That’s exciting for the customer to be loyal to your business. And finally, if you can provide your service or goods a bit less than the market value, you can engage more consumers to your business. A little discount can attract the audience and help
increase online sales.
Recommended reading: 5 Most Profitable Ways to Sell Things Online
It’s always been a challenging task to increase online sales in e-commerce business. Hundreds of creative ways can be applied to increase sales in online business. Mentioned above are the most proven strategies applied by many e-commerce entrepreneurs to expand the scope of an e-commerce business. Well, if you work on the above strategies smartly, you will see your sales skyrocketing in a very immediate future.
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