eCommerce website development is the first and foremost requirement for starting an eCommerce business. You can’t just ignore the basic parameters when developing an eCommerce business website. The overall mechanism of e-commerce is, however, determined by the website design of the company. As you don’t have physical customers in the e-commerce business, it’s imperative to design and develop your e-commerce website user-friendly. While developing the website for e-commerce business, always do it in the customer’s perspective.
In this article, we will discuss the basic eCommerce website development requirements for an e-commerce business:
Your homepage or main landing page should be more attractive. Your customers visit your website with a purpose. They may seek the goods they want to buy or have information on it. So your main page should contain the categories or banner displaying your main products with multiple information: like colors, size, pricing, etc. They should contain enough and interesting information about the products. A good and appealing homepage engage the customers and thus they finally check out buying your goods. Your home page also needs to contain;
- Clean and actionable header
- Easy to use the navigation
- Popular/featured products and /or categories
- Clean and informational footer
- Call to action (contact form/ phone no. etc.)
Mobile Responsive Design:
These days more than 60% of traffic is drawn on any website through the mobile. So, an eCommerce website development requires some specific features in order to be successful in the competitive market. The content, images, and information of our website should provide an optimal, seamless viewing experience on tablet, iPhone or smartphone as it is on the laptop or desktop.This is how we can make our e-commerce website mobile-friendly and draw more targeted traffic. This strategy proves to be a windfall gain of customers to your website.
Customer support service:
As soon as you start an eCommerce business, you have many customers visiting our website. eCommerce website development requires a good design, information architecture, secure payment system and so on.Your e-commerce website needs to strengthen your relationship with customers, answer the queries, and establish enough trust to convince them to purchase your products. Our website should also display our products, policies, discount offers, etc. as well. This will help to engage more customers on our website and thus bringing fruitful results.
Effective and secure payment gateways:
Your eCommerce website should have the payment feature according to the market scenario you operate into. Find out the mode, they feel more convenient to make payment like, via cards or cash on delivery and integrate the payment system as accordingly. For best results, seek for the best local, reliable and cost-effective payment gateway provider. The entire process should be safe and secure.
Faster Website loading:
According to Google’s latest research, the time it takes to load the average mobile landing page is 22 seconds. However, research also indicates 53% of people will leave a page if it takes longer than 3 seconds to load. So your eCommerce websites must be a fast loading page to engage your potential customers.
Lean Checkout process:
If you have a spider web checkout process, that requires customers to complete the information on a number of pages, then customers are likely to abandon their carts and look for other shopping options. You should aim to reduce steps during checkout process preferably to one. So it’s a wise decision to choose for the one-page checkout process while developing the website for eCommerce business.
Since website access and design is the major skeleton of eCommerce business, it’s imperative to have it developed in a user-friendly manner. The easier your website is, the more customers you are going to have for your growing eCommerce business. Always develop your website a win-win solution for both the customers and your e-commerce business as well.